by Ryan Nelson | Feb 23, 2018 | Case study
Free trials are about giving customers confidence. Nobody wants to spend money without knowing what they’re buying—or if what they’re buying does what they need. That’s why a free trial can be your best sales pitch. It puts potential customers in the driver’s seat,...
![How to Write Content That Actually Gets Leads: HubSpot’s 10 Best Lead Magnets [Teardown]](https://overthinkgroup.com/wp-content/uploads/Lead-Magnet-1080x675.jpg)
by Jeffrey Kranz | Jan 22, 2018 | Case study
There’s no such thing as a free lunch guide. Or ebook. Or whitepaper. Or checklist. The world is wise to us marketers. They know we’re giving away that gated content in hopes of getting them on the path to spending money with us. The bar for gated content is only...
by Jeffrey Kranz | Nov 22, 2017 | Article
Have you ever heard this come up in conversations about growth? “Sure, we could grow a big email list. But how many of those subscribers are likely to become customers?” When you’re in growth mode, you want new users and customers. That means when it comes to email,...
by Ryan Nelson | Nov 20, 2017 | Case study
Your website doesn’t exist just to get views. But the vast majority of people who visit your website leave without doing anything more than looking at your page. On average, about 98% of website visitors leave without converting. Some of them might come back on their...
by tyrel | Nov 15, 2017 | Case study
24 cents is a dynamite cost per lead—but it doesn’t happen by accident. (For some additional context, Facebook’s own success story page highlights a campaign that achieved a $2.30 CPL.) Here’s how we used the Mad Scientist methodology to win more than 12,000 new email...
