by Jeffrey Kranz | Jan 30, 2020 | Article
Your solutions pages are where you answer the question, “What problems does your SaaS product solve?” you will likely have several solutions pages per product: one for each high-level set of disciplines you help your customers master. The solutions page is a...
by Jeffrey Kranz | Jan 27, 2020 | Guide
SEO is a vast discipline. If you rank for the right keywords, you’ll get found by the people who are looking for the kind of help you can give them. If you don’t rank for those keywords, SEO can be a massive waste of time. Fortunately, there’s one slice of SEO...
by Jeffrey Kranz | Jan 27, 2020 | Guide
The SaaS product overview page is where prospective customers can get a high-level answer to the question: “What does your product do?” A well-built B2B SaaS product page will give people an overview of your product’s features, the problems it provides, and how it...
by Jeffrey Kranz | Sep 14, 2018 | Teardown
[This article was originally published in Q2 2018. Stats have been updated to reflect Q3 2018.] Gusto is a delightful brand in a traditionally boring space: HR SaaS. They’re a unicorn (a company valued above $1 billion) with more than 60,000 customers—and they’ve...
by Ryan Nelson | Oct 27, 2017 | Case study
There’s no question that a blog can drive traffic to your website and build brand loyalty. But it takes strategy—simply having a blog isn’t good enough. There are thousands of posts promising the secret formula your organization can use to get more traffic, leads, and...
