by Jeffrey Kranz | Jul 14, 2026 | Article, Industry report
In June, Overthink Group partnered with Amadora to analyze 1,263 solution-aware prompts across four popular AI search channels: ChatGPT, Gemini, Perplexity, and Google AI Overviews. We ran each of these prompts for one business week. Last quarter, G2’s research...
by Jeffrey Kranz | Jul 3, 2026 | Article, Industry report
Since March, Zoe and I have analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories on a monthly basis. This report gives you an idea of how Google’s treating solution-aware keywords in smaller software markets. If you’re a B2B SaaS...
by Jeffrey Kranz | Jun 17, 2026 | Article, Teardown
Lots of the conversation around search and visibility stays at the general level—and it can get pessimistic. But what happens when you dig into the niches? Turns out with some of them, there’s a lot of opportunity just waiting to be grabbed. For example, Zoe and I...
by Jeffrey Kranz | Apr 16, 2026 | Article, Industry report
On April 10, Zoe and I analyzed a basket of 1,000 B2B SaaS SERPs across 250 unique, niche product categories to assess the impact of Google AI Overviews on results. We found a lot more. If you’re a B2B SaaS marketer trying to get on enterprise buyers’ shortlists, we...
by Jeffrey Kranz | Jan 30, 2020 | Article
Your solutions pages are where you answer the question, “What problems does your SaaS product solve?” you will likely have several solutions pages per product: one for each high-level set of disciplines you help your customers master. The solutions page is a...
