by Jeffrey Kranz | Apr 2, 2018 | Article, Guide
It’s not a good time for Facebook. In March of 2018, whistleblower Christopher Wylie told The Guardian that a data company had used 50 million Facebook user’s data to influence the 2016 US presidential election. A #DeleteFacebook movement ensued....
by Ryan Nelson | Nov 20, 2017 | Case study
Your website doesn’t exist just to get views. But the vast majority of people who visit your website leave without doing anything more than looking at your page. On average, about 98% of website visitors leave without converting. Some of them might come back on their...
by tyrel | Nov 15, 2017 | Case study
24 cents is a dynamite cost per lead—but it doesn’t happen by accident. (For some additional context, Facebook’s own success story page highlights a campaign that achieved a $2.30 CPL.) Here’s how we used the Mad Scientist methodology to win more than 12,000 new email...
