The Overthink Group blog
Surprise: We make our own content, too. đ
Infocomics
(Sometimes funny) visual explainers breaking down complex ideas
Content Teardowns
How do innovative brands and industries tick? Let’s find out.
Ultimate guides
Learn the ins and outs of content marketing trends and practices.
All recent posts
301 Redirects, Noindex, and Rel=”Canonical”âWhat’s the Difference?
What do you do with content and URLs that you don't want showing up in Google's SERPs? If you're a content marketer, you've probably heard three common code tools come up in these kinds of conversations: 301 redirects Noindex (Usually "noindex, follow")...
Redundant content hurts your SEO. Here’s how to fix it.
Redundant content is one of the most common issues content managers run into. It's a seemingly harmless mistake to make, but over time, it saps your site's SEO potential and gives your readers a poorer experience. If you're going to run a well-organized blog, you need...
Pillar Pages vs. Skyscrapers vs. 10x Content vs. Cornerstones: What’s the Difference?
"In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors." âHarvey Dent (probably) One difficulty of working in marketing: the tactics change faster than the language around them....
How to Do a Blog Content Audit, Step by Step
If youâve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
Inside Blue Bottle Coffee’s evergreen SEO library
For a while now, "content marketing" has been almost synonymous with "blogging." When I got HubSpot certified back in 2013, the inbound marketing program recommended creating no fewer than two blog posts per week. "Consistency" was the word that marketers heard time...
How Gusto gets $620K worth of organic traffic every month
Take a peek inside the payroll unicorn’s SEO ecosystem. (It’s pretty rad.)
Netflix Disenchantment: a sponsored content case study
An unusual ad for Netflix's new original comedy, Disenchantment, caught my eye this morning. Check out this quick dive into how Netflix is partnering with Clickhole to promote their new show. Take a lookâit's a neat example of how one content company is partnering...
Massive SEO Opportunity for Music Production Tech Industry
Native Instruments is one of the best-known players in the music production software industry. In fact, many other software platforms for artists depend on Native Instruments. One of Overthink Group's co-founders is a musician and producer (Lurm's next EP is set to...
5 SEO Lessons from Zapier’s Best Blog Post
If you've done much content marketing in the SaaS world, you've probably spent some time on the Zapier blog. Zapier is a tech company that helps people integrate various toolsâeven if they're not developers. Zapiers gets apps like Google Sheets, Box, and Salesforce to...
4 SEO Lessons from Fitbit’s Best Blog Post
It's easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It's easy to fall into the cycle of paid advertising addiction. That's one...