by Ryan Nelson | Jun 8, 2019 | Guide, Infocomic
“Content experience” is exactly what it sounds like: it’s how your audience experiences your content. It’s a facet of content marketing that focuses on things that hinder or enhance the way people receive and respond to your articles, videos, posts, infographics, and...
by Ryan Nelson | May 11, 2019 | Article
Also referred to as customer relationship marketing, customer marketing is when you use your current customers to reach new people. It’s a focused effort to increase awareness of your brands, products, or services through word-of-mouth. Customer marketing is often...
by Jeffrey Kranz | May 8, 2019 | Teardown
In spring of 2019, insurance tech startup Lemonade received $300 million in additional funding. They’re putting that money toward growth as they continue disrupting the renters and homeowners insurance marketplace in urban areas. (And they’re quite...
by Ryan Nelson | Mar 23, 2019 | Guide
Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy. Over the years, several...
by Jeffrey Kranz | Jan 14, 2019 | Whiteboard
Editorial calendars are hard work for content marketers. Content takes time and effort, which means having a plan for when that content hits the Web is a huge win. A good publishing schedule can help you produce more content than you would otherwise. But a standard...
