by Ryan Nelson | Mar 17, 2018 | Article
Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. The way they...
by Ryan Nelson | Mar 13, 2018 | Article
RankBrain is Google’s way of asking “Is this what you meant?” It uses machine learning and an advanced understanding of how language works to figure out what people are really searching for, so that Google can serve up the best results. It’s one of the main...
by Jeffrey Kranz | Feb 19, 2018 | Article
Keywords aren’t as useful as they were in 2012. That’s been true for a while now—ever since the Google Hummingbird algorithm went into effect back in 2013, and especially with the advent of RankBrain. Because of this, more and more SEOs are talking about the shift...
