by Jeffrey Kranz | Oct 29, 2018 | Article, Guide
If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
by Jeffrey Kranz | Aug 6, 2018 | Article
It’s easy to think of startup marketing as completely spend-driven: companies come up with a product, and then dump millions of dollars into ads. This goes double for consumer tech startups. It’s easy to fall into the cycle of paid advertising addiction....
by Ryan Nelson | May 8, 2018 | Article
When you have an idea for a post, it’s easy to feel like you need to just jump in and see where it goes. But what happens when you run out of steam? Is it done? Maybe. But probably not. Before typing a single word of your next blog post, you should have a rough idea...
by Jeffrey Kranz | Apr 2, 2018 | Article, Guide
It’s not a good time for Facebook. In March of 2018, whistleblower Christopher Wylie told The Guardian that a data company had used 50 million Facebook user’s data to influence the 2016 US presidential election. A #DeleteFacebook movement ensued....
by Ryan Nelson | Mar 17, 2018 | Article
Search Engine Results Pages (SERPs) are constantly evolving. Google is getting better at understanding what people are searching for and determining what content satisfies that search. But that isn’t the only way Google is changing the landscape of SERPs. The way they...
by Ryan Nelson | Mar 13, 2018 | Article
RankBrain is Google’s way of asking “Is this what you meant?” It uses machine learning and an advanced understanding of how language works to figure out what people are really searching for, so that Google can serve up the best results. It’s one of the main...