by Jeffrey Kranz | Feb 22, 2019 | Industry report, Teardown
There are a lot of fundraising fintech companies out there—but what are they doing in terms of content marketing and SEO? How are these businesses attracting decision-makers at nonprofits from search engines? We’ve done a good deal of SEO work with fintech...
by Jeffrey Kranz | Nov 26, 2018 | Whiteboard
You’re ready to start writing pillar pages, those comprehensive, long-form pieces that bring you more organic search traffic. But starting a pillar page from scratch can be a hassle. Good news! If you’ve been blogging for a while, there’s a good...
by Jeffrey Kranz | Oct 29, 2018 | Article, Guide
If you’ve published a lot of blog posts over the years, updating and organizing your blog is one of the surest ways to improve your traffic. By merging old posts and building internal links, even smaller websites can go toe-to-toe with bigger domains in the SERPs....
by Jeffrey Kranz | Aug 13, 2018 | Teardown
If you’ve done much content marketing in the SaaS world, you’ve probably spent some time on the Zapier blog. Zapier is a tech company that helps people integrate various tools—even if they’re not developers. Zapiers gets apps like Google Sheets, Box,...
by Jeffrey Kranz | Jul 2, 2018 | Teardown
Technology is changing how we do everything, including how we buy and sell homes. For example, much like how robo-advisors are using software to democratize investing, platforms like Opendoor allow people to immediately get offers on their houses, instead of going...
